Every
day, we make an average of 35,000 decisions.
That’s kind of a terrifying thought, isn’t it? There have been some really bad decisions
made over the years. Once the executives
at the Kodak company had to make a decision about a new product one of their
engineers had invented: a digital camera.
They were afraid if they marketed this camera, it would hurt their
business, selling camera film. Kodak
filed for bankruptcy in 2011. In 1965,
producers at Decca Records rejected a new rock band because they believed
guitar music was on its way out. We know
those guys today as the Beatles. In
1976, 20th Century Fox had signed a young director to make a science fiction
movie that none of them thought would make money. The filmmaker asked if he could have all
merchandising rights. They said he
could, if he took a pay cut. He
agreed. His name was George Lucas, and
he has earned an estimated $7 billion from all those Star Wars action figures,
video games, and Halloween costumes.
History is filled with stories of bad decisions, like the Trojans
opening the gates to that big wooden horse, or Napoleon deciding to invade
Russia, or the builders of the Titanic deciding “who needs lifeboats?”
Thursday, November 12, 2015
Reading Your Circumstances
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